The Customer Journey
Digital marketing is how you touch your customers as they meander through a four-part funnel. The journey through the funnel is not always a straight line. Online customers have an almost infinite amount of information at their fingertips at all times. Because of this, your customers will likely bounce back and forth between different phases of the sales funnel before conversion. At each point of their journey, your digital marketing should propel them forward.
Full Funnel Visualization
Each tactic plays a role throughout the consumer journey.
Stages of Buyer's Journey
1. Awareness: The customer becomes aware of the brand identity, including who your brand is, what your brand is about, the problem they have to solve (if they weren’t already aware of it), and how your brand is perfect for solving that problem.
2. Consideration: The customer learns more about your brand, contemplates whether you are the best option for solving the problem, and compares your brand with other brands (based on driving factors such as price, quality, company values, etc.).
3. Conversion: The customer makes a choice to buy or commit to you to some degree.
4. Loyalty: Through quality products, quality service, and ongoing engagement, the customer becomes loyal to your brand.
Three Steps Defined
ONE
Know Your Customer—and How to Reach Them
Campaign Strategy, Planning, Tactics & Target Audience – Intake, Research & Planning
Being clear on the audience we’re talking and selling to—and why they should be interested in what we have to offer.
TWO
Market Toward What Your Customers Are Looking For
SEO & Paid Media Implementation
Using data to make informed decisions about the right SEO strategies for your Business Goals & Target Markets—and how best to implement them.
THREE
Real-Time Visibility into the Success of Your Campaign & SEO Strategies
Reporting: Data & Insights
Using real-time dashboards allow us to monitor and measure the success of our campaigns—and pivot when needed.