Meet Lynda

Trail runner. Data cruncher. Creative strategist. 

Lynda Greenberg is a roll-up-your-sleeves and get-it-done person; a strong, results-oriented leader who guides every project with relentless attention to detail. Some might also call her our team’s Virgo. She is a passionate advocate for creating consistent user experiences across all touchpoints.

A dedicated professional with a proven track record in product storytelling, digital marketing, and e‑commerce, Lynda has more than25 years' experience leading product life cycles from conception to launch.

She is our fearless leader when it comes to exploring and having sunscreen on hand.

Lynda’s area of expertise includes:

• Website development

• Video development

• Commercial mobile applications

• Interactive screens and games development

• SEO and SEM

• Paid social

• PPC

• Persona development

• Establishing KPIs

• Data analysis

• Structuring multi-tactic digital marketing plans.

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Meet Petra

Mom, Mountain Biker, Nurses, Sales Leader

Petra Lindquist is an entrepreneurial leader with an impressive 30-year track record spanning healthcare, sales, leadership, technology, finance, and the wellness sector. Gifted with natural curiosity and a diverse management background, Petra excels in product establishment, achieving double-digit market share growth, building brand reputation, and engaging with industry luminaries. Known for her ability to ask tough questions, gather critical information, and cultivate loyal client relationships.

Driven by a passion to make significant strides in healthcare, Petra is on a mission to bring about transformative change, not just improving the health of individuals one at a time but influencing the well-being of millions. Her focus begins with health and wellness, aiming to preempt the onset of chronic diseases.

Petra’s Expertise includes:

• Proven Sales Leader

• Prospecting and Pipeline development

• Lead Marketing and sales strategies

• Product Launches

• Chanel partnerships and reseller agreements

• Healthcare SaaS 

• Technology Investment: Due Diligence, Portfolio
  company deep dives

• Advisory Council for Women’s Leadership Executive

  Program UCR

• Nursing, Chronic disease management

Outside of work, Petra can be found mountain bike coaching the Redwood High school team and women, cooking or hanging with her 2 kids, and their beloved cat Stormy (aka, her 3rd child). She says she also likes reading but we don’t know when she has the time.

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Stacy King

Mountain biker. Business development guru.

Stacy King Reis is our “all-in” ambassador of go. She is passionate about what she believes in from sustainable mission driven businesses to volunteering with bird rescue and rehabilitation. She is a relentless and experienced revenue generator who will partner with you to reach new heights.

A true pioneer in the natural product and wellness industries, she has developed the relationships and models needed to move start-ups or struggling brands into the mainstream distribution or refresh established brands in need of new energy.  Stacy’s over 25 years of Sales and Marketing experience provide the foundation to help clients identify challenges and opportunities, make tough decisions, and set a path to scale their business.

Stacy spent years leading sales and business development at Gaiam to help grow the company from $30 million to over $300 million by bringing Yoga, Pilates, and new Wellness categories to distribution to over 16,000 retailers. 

Her insights and enthusiasm provide an invaluable ally to the business owners and stakeholders she represents. Her track record of successful engagements includes:

• Sales Channel Strategy and Distribution

• Brand Develop and Packaging   

• Merchandising and Planograms   

• Brand Marketing and Promotional Budgeting 

• Sales Collateral and Product Pitches

• Team building 

• Market Research/Competition 

• Building Category Management

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